Hi, I'm Jihad Mustafa 👋

In 2018, I earned a scholarship to one of Belgium's leading universities, where I completed my postgraduate studies in Digital Marketing. Around that time, I started noticing people my age building their own paths — living with a kind of creative independence I wanted for myself.

So I went deeper. I focused on my specialty — advertising campaign management — and completed dozens of training programs at the offices of Google, Microsoft, and IKEA, until I was finally able to build a world of my own.

Throughout my journey managing paid campaigns, I tested dozens of tactics and strategies designed to keep costs efficient for our clients. I recently distilled all of it into more than 48 hours of training inside the most-joined paid ads course in the Arab world, with over 1,800 students as I write these words.

While personally designing and executing advertising plans for businesses — managing budgets exceeding 2 million SAR per month in ad spend alone — I earned the Certified Partner badge in both the Google and Meta partner programs.

Since 2021, I've trained hundreds of marketers and business owners in the latest digital marketing techniques and campaign management, while running ad campaigns and marketing teams for some of the largest companies and stores in Saudi Arabia — businesses spending no less than 50,000 SAR monthly on ads, generating over 1 million SAR in monthly sales.

I founded Digital Land, managed thousands of projects, and trained tens of thousands. And through it all, I've been exploring what it really means to be creative in your craft.

My Projects